A handwritten card in the parcel - without sitting at a kitchen table writing them.
Australian D2C brands win on experience, not price. A handwritten card to every first-time buyer, every VIP, and every win-back target separates you from the dropshippers - and you can run all of it through a CSV.
Where teams use it.
Four touchpoints most firms in the sector mean to do, and never quite get around to. We turn each one into a CSV upload.
First-order thank-yous
Every new customer’s second touchpoint with your brand. A handwritten card 48 hours after dispatch lifts repeat-purchase rates measurably.
VIP & top-1% customer cards
Pull the top-spending segment from Shopify quarterly. A handwritten card to each - not a loyalty email - is the touch that turns a regular customer into an advocate.
Lapsed-customer win-back
Customers who haven’t bought in 6 months get a handwritten card with a single-use code. The card alone outperforms most win-back email flows.
Refund & complaint follow-ups
After a refund or support escalation, a handwritten card a week later. Recovers more customers than any apology email ever sent.
“We send a card to every order over $250. Repeat-purchase rate on that cohort is 41% inside 90 days. Across the whole store it’s 18%.”
Questions specific to e-commerce & retail.
Can this integrate with Shopify or our OMS?+
Yes - most stores export a daily CSV of new orders and we pick it up automatically. Native Shopify and Klaviyo connectors are on the near-term roadmap.
Can we include a discount code on the card?+
Yes. Codes can be unique-per-recipient (so you can measure response) or a shared promo. The robotic pen writes them by hand like the rest of the message.
What’s the turnaround from order to card in the mailbox?+
Cards are typically written within 72 hours of upload and post the same day. With AusPost, most metro recipients have the card in hand 4–6 working days after their order.
Ready to start?
No subscription. Pay per card. GST-friendly invoices.