LetterPilot
For dealerships, service centres & finance

Stay top-of-mind between every service and every trade-in.

A vehicle purchase is a high-value, low-frequency relationship - and most dealerships go silent the moment the keys change hands. Handwritten cards turn delivery, service, and finance milestones into a quiet retention engine your competitors can’t match.

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Editorial flat-lay of handwritten letters, kraft envelopes and wax-sealed cards spread across a wooden table

Where teams use it.

Four touchpoints most firms in the sector mean to do, and never quite get around to. We turn each one into a CSV upload.

New-vehicle delivery thank-yous

Every delivery day ends with a card in the post. It lands on the buyer’s doormat the week they’re still showing the car off - the single touchpoint that turns a sale into a repeat customer.

Service-due reminders

Replace the generic SMS reminder with a handwritten card 30 days before each service interval. Service bookings convert at meaningfully higher rates and workshop utilisation lifts with them.

Trade-in & upgrade nudges

At the 3-year and 5-year mark - warranty end, finance maturity - a handwritten card from the original salesperson opens the trade-in conversation before the customer starts shopping competitors.

Finance renewal & EOFY

Customers nearing balloon payment, lease end, or June-30 EOFY get a personally signed card from the F&I team. Higher conversion than email-only campaigns at a fraction of the per-deal CAC.

We attribute three sales last quarter directly to the handwritten 3-year cards. The campaign cost less than one Facebook lead.
- Sales manager, Multi-franchise dealership, Perth

Questions specific to automotive.

Can the card be signed by the original salesperson?+

Yes - that’s the highest-converting version. Upload a "salesperson" column from your DMS and every card writes in their name. Continuity matters in this business and the customer remembers.

Does it integrate with our DMS (Pentana, Auto-IT, etc.)?+

Today, every DMS we’ve worked with can export the contact + vehicle data we need as a CSV. Direct integrations with the major Australian DMS platforms are on the roadmap.

Can different franchises within the same group send under their own letterhead?+

Yes. Each franchise is a separate sender profile with its own template, signature, and return address. One group account, many showroom voices.

Ready to start?

No subscription. Pay per card. GST-friendly invoices.